Jalen Hurts files for trademark: Too soon to brand a name?

Posted on June 21, 2022

On Monday, Philadelphia Eagles quarterback Jalen Hurts applied for a trademark — “HURTS SO GOOD”.

According to the U.S. Patent and Trademark Office registry, the trademark would be used to brand “Mens, women’s and children’s clothing, namely shirts, jackets, sweatshirts, pants, shorts, vests, gloves, socks, sweaters, underwear, skirts, hats and belts”.

But, with one season as a starting quarterback under his belt, will he jinx himself or is the trademark a stroke of genius?


Jalen Hurts is entering his second season as the Eagles’ starting quarterback after his first was a bit controversial.

In 2021, Hurts finished with 265 completions for 3,144 passing yards and 16 passing touchdowns. Though not statistically terrible for essentially being a rookie, he gained a lot of criticism for his inconsistency to see down the field and get the ball in his teammates’ hands.

Hurts also became known for scrambling outside of the pocket, but with that came an immense run game. Finishing with 784 rushing yards and ten rushing touchdowns, Hurts led the Eagles’ in rushing stats, and was named the best explosive runner in 2021 according to Next Gen Stats.

Despite leading the Eagles to a 9-8 record, and a playoff berth, some fans were skeptical on Hurts becoming Philadelphia’s long-term solution, but the Eagles thought otherwise. Building around the 23-year-old, Hurts now has a No. 1 ranked offensive line and a top-five receiving corps, giving him the best situation possible to ease any doubts.

But, do names jinx the player? Remember Wentzlyvania?

A franchise quarterback who had his future seemingly laid out for him, Carson Wentz did a rapid 180. It’s fair to say Wentz didn’t trademark himself as the state’s quarterback, and despite the pressure, his injuries played a huge factor in his ability to perform.

The difference between Wentz and Hurts now is confidence. Going in 2022, Hurts now has the opportunity to build a larger presence on and off the field by capitalizing on his name. And if he’s successful, the “Hurts So Good” trademark is likely to explode.

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Alicia Andaloro

Alicia was born and raised in Philadelphia, becoming an avid Eagles fan as a child. She graduated from Penn State University and now works in the medical field. In her spare time, she enjoys traveling and baking.

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